Cruz builds unapologetically premium products that enhance everyday life. 

On a mission to fight the proliferation of low-quality plastic products, Cruz was founded by ex-Apple engineers Matthew Moore and Dakota Adams. Using thoughtful design, impeccable craftsmanship, and cutting-edge technology, Cruz creates exceptional user experiences in products – while controlling its entire supply chain end-to-end. 

"After spending a decade obsessing about how Apple products were engineered and manufactured, we began to realize how so many of the items people use every day are truly lacking. Low quality plastic designs find their way to consumers through expensive marketing and sales tricks. We knew there was a better way."

"We met while working on building a new battery factory for what was then the next generation Apple Watch and discovered that we shared a common dream, to launch a product company that builds great products. After bouncing a long list of ideas off each other, we decided to start with an idea Dakota had in college.  Annoyed by warm and  lumpy protein shakes at the gym, he had built an ultra high powered portable blender using repurposed Tesla battery cells and an RC car motor. By leveraging water bottle ecosystems created by brands like HydroFlask, we knew we had an opportunity to completely redefine an entire product category and quickly got to work building prototypes in our garage on weekends."

"Initial prototypes proved our idea was worth fighting for but we had a long way to go. In the beginning of 2022 we quit our corporate careers and launched Cruz, with BlenderCap as our first product.  We spent the remainder of that year creating what became the most premium cordless blender imaginable. From our machined aluminum enclosure and custom battery tech, to building our own end-to-end supply chain, we turned a decade of engineering and operations expertise into BlenderCap."

What started with two friends in a garage has grown into a product company laser focused on making the best products possible - the most sustainable products are ones that are built to last, not built to be disposed of.   

BlenderCap™ will change the way millions of people make shakes and smoothies by delivering an unprecedented level of power and portability, but this is only the beginning. Our obsession with making amazing products is just getting started.